Pay per click refers to paying for website traffic via advertising within a search engine or marketing program. Advertisers pay a fee for each time a visitor clicks on their advertisement and enters their website.
Pay per click advertising is the best way to attract highly targeted visitors to your website. An advertiser who has a website about cars for example won't be sent visitors after crafts. Often you can purchase pay per click advertising for as little as 5 cents per click depending on the search term. That could add up to big profits from sales.
Anyone who has a website can also make money from "pay per click" programs as a publisher by displaying advertisements and collecting a commission for each pay per click. Pay per click programs are usually easy to set up and maintain. The other advantage of "pay per click" is that they pay a commission even if the visitor doesn't make a purchase.
Popular pay per click programs to look into include: overture.com , google adwords and goclick.com
